The objective here was to create luscious visuals to promote the Spring Expo with the tagline “Big Blooming Deals.” We went with pressed flowers mixed with halftone elements, tape motifs, watercolor paper texture, and inky type to achieve this effect.

For this project, I designed all of the graphics for our online google and social ads and posts, all in-store print graphics, as well as the landing page and all email promotions.